It is undeniable that every marketer or entrepreneur has such a common desire - consumers have the desire to act after reading the copy. For example, can't wait to download my app, buy my product, walk into my restaurant, etc. But we all know that people are irrational, and the arousal of any desire is often not the result of rational analysis, but is based on emotional fluctuations. The reason why consumers feel "can't wait" is not because of the parameters you provide and the advantages of exposition, but because your copy activates a certain emotion in them. There are many kinds of these emotions, but i think the one that can mobilize the desire to consume the most is "fear". At this point, you may say, this is not fear marketing, i have known it for a long time. Yes, fear-based copywriting is particularly special email list common, even to the point of being abused. For example, a tvc made by a chocolate brand i watched n years ago (sorry, it's been too long, i couldn't find the video): on valentine's day in a certain year, in order to surprise the girl, the boy specially prepared gifts, including roses, desserts, and necklaces. However, the girl was not happy when she received the gift. The reason is that the boy did not send her xx brand chocolates. The strategy of this tvc is to suggest that boys should give their beloved girls chocolates on valentine's day, rather than other gifts, by focusing on fear appeals (rejected or unhappy by girls). But after reading it, it seems that there is no desire to act. And always feel that chocolate and fear marketing don't seem to go together. If you adapt the story and replace the advertiser with a big brand of skin care products, you will feel reasonable.