Jan 22, 2022
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One of our first clients was a medical professional in the United States. She had only recently started her practice and was lagging behind her competitors in terms of local popularity. When she approached us for digital solutions, we listed her service on Google My Business in addition to helping her create an online business profile. In a short time, his service became recognizable in the surrounding area and more and more people lined up to request his service. No. This blog is not intended to share our client's success story, but rather to give one or more tips for start-ups or small businesses to increase their sales by listing them on Google My Business. What is Google My Business? In order to ensure the online presence of local businesses, Google has set up a bespoke service called Google My Business (colloquially referred to by the acronym “GMB”).GMB is undoubtedly a great choice for local and small business listings, 购买批量短信服务 as it offers a great opportunity to get the most out of volume searches for nearby location-based businesses. Reasonably, GMB is the crucial part of local SEO and hence performing business listings in GMB is going to be extremely fruitful! But before setting up your business on GMB, you might want to know how ads are influenced there… Nearby search tag GMB integrated with local SEO strategies can improve your business search rankings. When a search query using the particular business name category with the “Nearby” tag is performed, all relevant businesses in the user's region are displayed. Learn more about how to optimize your nearby keywords here. Influence of Google Maps Google Maps strongly influences local small businesses as it is popular among different age groups. It's probably the most searched app used to locate a particular location (in our terms, a small business or start-up). However, business owners aren't fully aware of the changes Google Maps could bring to their business. To be even more specific, let's say you have a date and are looking for a good restaurant near you. The next immediate step you take is to pull out your cell phone, open up Google Maps, and type in “restaurants near me.” Now, what if you own a restaurant and the first scenario happens with a random customer? If your business is listed in Google My Business listings and your site is locally optimized on the search engine, then your restaurant is sure to show up in customer search results on Google Maps. The customer obviously sees your ratings and visits your store. Take care of the "NAP" Focus on NAP in your business listings on Google My Business. NAP stands for Name, Address, Telephone Number. Make sure your business name, address, and phone number are specified on business listings, as maintaining your NAP consistently across all of your listings improves your business legitimacy and helps many people to turn to you. Here is a detailed explanation from Moz.com explaining the importance of local citations in local SEO. Google Local Ads Although listing on GMB is free, it does not always guarantee that your business will appear at the top of search results. Instead, you can grow your GMB listing using Google Ad words and earn high-quality leads. Here is Neil Patel's blog where he analyzes thousands of local Google listings and explains how local businesses can crush their competitors on a shoestring budget. Google Knowledge Panel Google's Knowledge Panel is an interactive display feature that appears primarily on the right side of your search results screen. The data that appears on the panel is gathered from various sources on the web, which is made possible by a knowledge warehouse, Google's Knowledge Graph. Local businesses can use this feature to display their ads. Use Google My Business to claim or create a business profile, which appears on Google. You can read this informative blog from Yoast.com to learn more about how to get a Knowledge Panel for your business. Now let’s see how to set up your local store on Google My Business… Google My Business Login Launch GMB with a Gmail IDGMB Login Choose Your Business Category Google My Business locations Pin location Service areas Add phone number Google My Business Listing Complete the setup and start managing the list Google My Business Account Postcard Verification Launch GMB with a Gmail ID! It all starts with a Gmail ID. Create a separate Gmail ID for business for easy maintenance. (it is recommended to have different identifiers for personal and professional communications) Kick Start - Gmail Google My Business Login Search for GMB and sign in with your Gmail ID created for your business. After entering, specify the company name as shown in the image below. For the demonstration, we specified “small business”.