which is no longer restricted by traditional media. Secondly, when everyone is a media, the content becomes more and more more and more. As another form of broadcasting after traditional broadcasting and Internet radio, podcasting has fully integrated its own characteristics with the era of mass media with the help of the Internet and mobile devices, and developed a new survival mode and new characteristics. Compared with traditional media, podcasts have five characteristics, namely openness, personalization, participation, connectivity and integration. 1. Openness First of all, the core element of media communication is people, relationships, content and sharing. The communication process is also the result of multiple factors complementing each other. As a branch of audio, the communication process of podcasts is complex, with no end point and sms marketing service no boundaries. In the flat network organizational structure, everyone can participate in content production and innovation,