is particularly important for all businesses. Check out my list of other local search ranking factors. There are many factors that you haven't taken into account, all of which are essential to SEO. 23. Local quotes and links Local citations are usually found in directories company employee list where multiple businesses are listed by business type or region. At a minimum, an online citation should include the business name, address, and telephone number (NAP) as well as the website address. Many directory sites also offer additional business information opportunities. Local links are different from citations in that they exist on local websites, such as related businesses in the area or hyper-local blogs about the area, rather than a directory. Local citations company employee list and links help establish your local presence. Mobile optimization We truly live in a mobile-centric world. Businesses need to ensure their websites cater to the mobile browsing experience. Google reviews the mobile version of your content for indexing and ranking. Yes, you can edit your pages on a desktop for convenience, and you may have very few mobile users on your site. But Google's spider only takes care of mobile formatting, and that's how your site is viewed. As an SEO checklist, make sure to use a mobile-first strategy. I have listed some details below. 24. Mobile friendliness Search engines are invested in giving users a great mobile experience. See how your site performs on mobile devices with the Mobile Usability Report, located in Google Search Console. Mobile usability company employee list report in GSC. This report lets you know if your touch elements are too close, if your content is sized for the viewport, your Flash usage, font size and more. You can also use the URL Inspection tool in Google Search Console to understand how Google sees a specific page rendered.