Parallax effects are one of the most popular web design trends right now. With the support of this scrolling animation effect, the foreground elements and background will move at different speeds during scrolling, creating a dynamic and unique visual experience.
Parallax motion can be used in most types of websites, and it is one of the effective means to enhance user engagement and user experience. The advantage of parallax effects is that it does not need to be applied rigidly to every page, and at the same time, it can also encourage users to focus more on the content of the web page and improve overall engagement.
The parallax effect makes the elements in the webpage have distance and depth from each other. In other words, it makes the webpage have a nearly b2b data three-dimensional visual experience, which also makes the webpage have a nearly immersive experience.
However, the parallax effect has obvious shortcomings, and it does not always work well on mobile. In the specific application of parallax effects, there are some skills and precautions that should not be missed. In today's article, we summarize 5 kinds of application skills of parallax effects.
1. Use animation to show change
Designers can use parallax motion to show changes in the page. These moving elements as you scroll convey relationships in time, space, and position.
Parallax effects are most visible when working with website content.
In the Porsche Evolution website above, Porsche models of different eras are displayed over time, and the background pictures and scenes also change. If you listen carefully, you will find that the music also evolves with the changes of the times.
This design technique drives users to scroll because they want to see what changes are coming next. Under this combination of parallax scrolling and timeline, users can browse from top to bottom, and it is also very interesting to see the other way around.
The parallax in the Sonance webpage shows another change, the position of the element on the page changes. Parallax effects became part of the navigation pattern of websites, and when users were browsing, parallax effects informed users where they were.