However, my aim is to raise considerations that you may not have had to think about when working in the public or private sectors, outside of the third sector. But wait, what is a stewardship trip? In the nonprofit world, a stewardship journey is the set of communications you send to supporters to nurture a relationship through print, email, text, and other channels. Or what we would normally call a nurturing journey. Alright, so who are these supporters? Supporters are anyone who supports a nonprofit in any way, ranging from donors to corporate partners, and even celebrity ambassadors.
You probably noticed right away in that sentence that it can cover a large group of people. This may be the biggest difference between a nonprofit stewardship company mailing list path and a general private sector education path. When an e-commerce business only deals with customers, it's likely that a nonprofit's management journey will need to manage:volunteers preparing for a big event to collect donations from the public fundraisers who train for a marathon to raise as much money as possible supporters who may need to invest more in the cause before donating partner companies that need information and media packs to raise awareness internally and externallythese cover just a few of the audiences that stewardship trips need to cater to.
With that in mind, this article will specifically focus on best practices for creating an email management journey. 6 steps to get started when done right, email marketing is highly effective with a return on investment (roi) of 36:1 according to litmus' state of email report. Nonprofits can improve their email process in several ways. One of them? Use the power of automated emails with your stewardship journey. Here's how to start. 1. Have a clear goal a good stewardship journey should be goal-oriented, so the most important question to ask is "What is the purpose of this journey?" »is it to encourage potential supporters to become regular donors? Is it to support fundraisers to raise as much money as possible for their event?