Analysis of Membership System of Station B Figure 3 The proportion of users category email list of station B by age group (cr.Talkingdata 2019 data) Analysis of Membership System of Station B Figure 4 Regional distribution of users of station B (cr.Talkingdata 2019 data) From the user data, we can see that the overall user group of Bilibili, which started with the second element, tends to be younger, and the Z generation crowd (the Internet aborigines born after 1995) has become the main force . Their different collective characteristics from the original are Bilibili An important reason for category email list member design differentiation. 1)
Generation Z is more pursuing emotional appeal and self-realization, and category email list the social circle is obviously stratified As a generation with far-reaching influence on family planning, most of Gen Z are only children. On the one hand, they will receive the attention and favor of the whole family. Most of them have sufficient material life. They pay more attention to spiritual pursuits such as the embodiment of sense of value and social needs. On the other hand, the decrease in the companionship of peers prompts them to seek more attention on the Internet, forming a huge social circle category email list linked by interest, such as star chasing fan circle, animation circle, Lolita, etc.
As the main gathering place for two-dimensional fans, station category email list B is not only a platform for watching animation videos, but also a community of interest. The introduction of a membership system such as games, nationally-created personalized dynamic costumes, cards and other circle-level identities in social networking is positive It is a design that combines social circles. 2) A high degree of acceptance of new things, personalization, novelty and fun have become their main preferences Generation Z, who grew up in the context of a rapidly developing society, is far more accepting category email list of emerging things than other age groups. At the same time, viewing group images makes them more.