The last time I watched the live broadcast attentively was in an Internet cafe, because I was always stuck at 2000 points in the thief 22. I want to see the god operation and live broadcast interpretation of those wow gods. Later, we finally got the challenger title, but we didn't give the streamer a reward. Those anchors broadcast more than 10 hours a day, and in the early days, they could earn hundreds of thousands of dollars a month by rewarding fans. Later, the industry declined, and they could barely make a living relying on surrogacy.
When I paid attention to the live broadcast again, the industry changed: the anchor held the goods display in one hand and the telemarketing list mobile phone in the other hand, and could make tens of thousands of orders a day. Live broadcasting has spawned a huge industry. From the celebrity brokers in Shanghai to the factory owners in Yiwu, over 100 million dollars are circulated in this industry every day. Taobao’s revenue from live broadcasting during 618 this year even reached 13 billion! This is another chance to shuffle the cards. The short video is too close to the live broadcast, it is like the same opportunity. If you have studied live e-commerce in depth, or read articles that have in-depth reports on live e-commerce, you should have a feeling: live e-commerce is not just about content and traffic.
The number of fans of Taobao's No. 1 anchor who brings more than 100 million goods a day is only 6 million+, and this level of fans cannot make it into the top 50 whether on Douyin or Kuaishou. Obviously, the anchors of live e-commerce need more important skills than dealing with traffic. In addition to the anchor's ability to bring goods, a series of problems such as product selection, selling point display, field control, logistics, and after-sales need to be solved by the anchor and his team. Commodities seem to be the core element of live broadcast e-commerce, not anchors or traffic.